Social Media Manager & Content Creator
[Aura Coffee Roasters] • 2026
Managed and created social media content for a multi-location specialty coffee shop, producing short-form videos, photography, and graphics designed to increase engagement and strengthen the brand's online presence. Planned and executed content shoots, developed creative concepts, and adapted content across Instagram and other social platforms while collaborating with the business owners on marketing initiatives.
Aura Coffee Roasters
Social Media Management & Content Creation
I managed content strategy, photography, videography, editing, and social media for Aura Coffee Roasters, a growing specialty coffee brand with multiple New Jersey locations. My focus was creating short-form content that showcased the brand's atmosphere, products, and personality while increasing organic reach and community engagement.
Results
Grew Instagram following from 5.6K to 6.7K followers in approximately three months (+19% organic growth).
Generated 370,000+ content views across Instagram.
Reached 44,600+ unique accounts organically.
Produced 6,500+ audience interactions through engaging photo and video content.
Attracted 1,232 net new followers during the reporting period.
Over half of all views (51.9%) came from non-followers, demonstrating strong discoverability and content performance beyond the existing audience.
Responsibilities
Content strategy
Photography
Short-form video production
Food & product styling
Video editing
Copywriting
Trend research
Community engagement
Content calendar planning
Analytics reporting
Metrics
My Approach:
Rather than relying solely on trends, I focused on creating content that highlighted the café's atmosphere, craftsmanship, and personality. By combining lifestyle storytelling, product photography, and short-form video with consistent branding, I helped increase both audience growth and organic reach while attracting new customers to the business.
370K+ Views
44.6K Accounts Reached
6.5K Engagements
+19% Follower Growth
Before:
After:
