Aura Coffee Roasters
Social Media Management & Content Creation - 2026
Aura Coffee Roasters Instagram Page
Aura Coffee Roasters Instagram Grid
"matcha made in heaven🤍" - Aura Coffee Roasters Instagram
"Here's a look at what goes into our new carrot cake latte!" - Aura Coffee Roasters Instagram
"tray too full, steak too buttery, but the coffee's just right..." - Aura Coffee Roasters Instagram
"four hot new bombshells just entered the villa!!😎🏝️" - Aura Coffee Roasters Instagram
"four hot new bombshells just entered the villa!!😎🏝️" - Aura Coffee Roasters Instagram
Mock Content for Instagram
Mock Content for Instagram
Mock Content for Instagram
"Here's a look at what goes into our new carrot cake latte!" - Aura Coffee Roasters Instagram
"Here's a look at what goes into our new carrot cake latte!" - Aura Coffee Roasters Instagram
Selected Reels
“A very busy week of lunch with your bestie at Aura🙂↕️” - Aura Coffee Roasters Instagram
“us in another life ☁️☕️
just coffee dates at Aura every day.” - Aura Coffee Roasters Instagram
“Come for the coffee, stay for dessert.☕️
In case you hadn’t heard, we have three new desserts! Swipe to see what’s on the menu🤩” - Aura Coffee Roasters Instagram
Mock Reel for Instagram/Tiktok
Growth Metrics
370K+ Views
44.6K Accounts Reached
6.5K Engagements
+19% Follower Growth
April 2026
August 2026
I managed content strategy, photography, videography, editing, and social media for Aura Coffee Roasters, a growing specialty coffee brand with multiple New Jersey locations. My focus was creating short-form content that showcased the brand's atmosphere, products, and personality while increasing organic reach and community engagement.
Results
Grew Instagram following from 5.6K to 6.7K followers in approximately three months (+19% organic growth).
Generated 370,000+ content views across Instagram.
Reached 44,600+ unique accounts organically.
Produced 6,500+ audience interactions through engaging photo and video content.
Attracted 1,232 net new followers during the reporting period.
Over half of all views (51.9%) came from non-followers, demonstrating strong discoverability and content performance beyond the existing audience.
Responsibilities
Content strategy
Photography
Short-form video production
Food & product styling
Video editing
Copywriting
Trend research
Community engagement
Content calendar planning
Analytics reporting
My Approach:
Rather than relying solely on trends, I focused on creating content that highlighted the café's atmosphere, craftsmanship, and personality. By combining lifestyle storytelling, product photography, and short-form video with consistent branding, I helped increase both audience growth and organic reach while attracting new customers to the business.